It’s pretty simple in theory: If you want to nail customer experience, you need to understand how your experiences make people feel. And you need to make sure that they make your customers feel good. Empathy – defined as “identification with and understanding of another’s situation, feelings, and motives” – is key when it comes to delivering a great customer experience. Those companies that “get it” take the time to understand their customers and make a concerted effort to apply…

Hey Calgary Marketers - Women's Entrepreneurship Day is every day! Celebrate, empower, and support women in business! WEDO Canada Canada recently joined the Women’s Entrepreneurship Day Organization (WEDO) global initiative with the creation of the WEDO Canada Advisory Board. This non-profit organization is working to harness the power of women in business to be catalysts of change and to foster an environment to inspire, connect, and empower women entrepreneurs across the country. Canada is increasingly being recognized as a leader…

Learn how to sell on social media even if you’ve tried Facebook ads before and nobody seems to know how to get them to work for your business. FREE – registration at https://measurablegenius.com/lp/how-to-sell-on-social-media/

The right-now social and digital marketing skills you need. How-to sessions and hands-on workshops, delivered by industry-leading experts. ____________________________ Social Calgary will feature a stellar line-up of hands-on workshops covering the most timely social media and digital marketing topics, and all the tactics, insights and ideas you could possibly need to take your business to incredible new heights in 2020 and beyond. Throughout this week of learning and launching, we’ll be joined by live experts from all walks of life,…

Command & Conquer is a 3-day event, designed to equip business owners with the tactics they need to build and execute strategic plans that will help them find their story, acquire new leads, and scale their businesses.

We are looking for 20+ Industry Professionals! Help SAIT Marketing students discover the world of opportunity that awaits them! This is an opportunity to share knowledge and give your organization insight into what SAIT Marketing students have to offer. Doors open at 4:30 pm, with industry introductions at 5 pm and networking to follow. if you are able to participate as an industry professional, please RSVP as soon as possible 

While businesses talk a lot about the importance of customer service, there’s a surprising amount of confusion about just how important it really is to business success. After all, some companies with notoriously bad customer service continue to prosper. In an organization that values customer service, employees in customer-facing roles are empowered to meet customer needs. It is not just about “being nice,” but also about empowering customer-facing employees to take positive and decisive action in the moment. In an…

Marketing & Communications Industry Panel Marketing and communications professionals are on the leading edge of disruption. Powerful trends—from technology to demographics—are redefining marketing and communication careers. Join us for a high-energy panel including Calgary’s leading marketing and communication professionals who will debate the future of careers in this field what it means to your future. For those who attend, we will be offering a chance to win your Big Break – a day job shadowing one of Calgary’s leading professionals.