Command & Conquer is a 3-day online workshop designed to equip business owners with the tactics they need to build and execute strategic plans that will help them find their story, acquire new leads, and scale their businesses. You will hone in on your (business) values, create a 90-day plan for the next quarter, while determining the marketing strategies you …
Simplify customer, partner, employee engagement with Portals
During this challenging time, we must adjust our behaviors both as customers and companies, working together to get through it. That includes how we interact in the realm of customer service. Join our webinar to learn how Microsoft Portals can increase your communication and collaboration with internal and external customers through support services, knowledge guides and how-to’s, communication with the community, and …
Transforming your customer experience: Tools to help you understand, support, and serve your relationships
COVID-19 is forcing companies to change processes and this has a direct impact on how to serve their customers. How do you empower your company to support this rapid change while connecting with your customers on a deeper level across multiple touchpoints? Join us to learn more about how Dynamics 365 Customer Service can be leveraged to enable businesses to …
Social Selling with Dynamics 365: Connect with, understand, and nurture sales prospects
Today’s marketing and sales teams are challenged more than ever with cutting through the online noise. Your prospects are increasingly turning to social media to discover, evaluate and compare your products and services with your competitors. The buyer’s behavior has changed and that forces us to change the way we sell to them. We have partnered with Social HP to …
Social Media Scheduling, Simplified
An important and necessary tactic for many small businesses, corporations and nonprofit organizations, social media can take over your life if you don’t get a handle on it. Learn how to write smart, strategic social content that aligns with your business objectives, plan one month at a time and execute your calendar with ease. Added bonus? You’ll walk away from …
The Gathering
CMA Members SAVE $500 Use Code: CMA2020 The Gathering is a Forbes top-rated, must-attend summit hosted at the historic Fairmont Banff Springs in Banff, Alberta Feb. 19 – 21, 2020. The Gathering is not marketing 101 – but a Master Class for marketers who want to achieve enviable levels of audience engagement and reap the benefits of a cult-like adoration. …
Facebook Live is the New Lunch & Learn
Marketers are going through a digital revolution to the same extent that the internet changed the IT department. It’s important to keep on top of industry best practices to ensure that you are optimizing your marketing resources. Whether you are a one-person show or a team with more layers than a 7-layer dip, it’s not always feasible to attend conferences …
How Data Drove The Development Of The “myHusky” App.
CMA Talks to Patty Gibson, Digital Marketing Manager at Husky (Retail) Patty Gibson is passionate about digital marketing, innovation, and developing potential. After arriving in Calgary in 2011, she first connected with the Calgary Marketing Association to build her network with other local marketing leaders. Fast forward to this September, Gibson is one of the expert panelists featured in September’s …
Tips from a B2B Marketing Pro
CMA chatted with Matt Matheson, Marketing Director at Shaw Business to find out what makes B2B (business-to-business) marketing successful. A bit of a sneak preview of what’s in store for the February Power & Panel Hour: B2B Marketing Hacks.
Why Engaged Employees are your Best Asset
In the era where the word engagement is in every business strategy and is the focal point of many marketing campaigns, why do some managers and CEOs forget that engaged employees are their best asset and are key to business growth.
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