March 2017
ROMI or No ROMI? That Is The Question
**** Sorry, this event is sold out **** As a marketer, are you constantly challenged to prove the return of your marketing investment (ROMI). Join Jeff Nelson, President of Anduro Marketing, and the man behind Mx3Metrics as he outlines and demonstrates a cutting edge way to measure and calculate marketing metrics - including ROMI. Walk away from this presentation with a deep understanding of: The difference between customer acquisition funnel levels, marketing channels and KPIs The difference between a measure and…
Find out more »April 2017
CASL & Private Right of Action
Up to now CASL has not caused to much of an uproar to email marketing except to blatant spammers. Important changes are taking place on July 1st of this year and they could most certainly have a more severe impact on your emailing and SMS communications. Join local CASL expert Martin Kratz of Bennett Jones LLP as he walks us through the changes to CASL and how we can limit our liability under Canada's Anti-spam law. Mr. Kratz will: Offer a quick refresher…
Find out more »May 2017
CMA Tailgate Party and CFL Keynote Speaker
Join us for our CMA Indoor Tailgate party and keynote CFL speaker on May 25th at the Hilton Garden Inn. This is an evening event and promises to be a great opportunity to connect with fellow marketers, learn from the best and even wear your favourite football jersey. 4:30 - 5:00 - Registration 5:00 - 6:00 - Networking 6:00 - 7:00 - Speaker - Christina Litz #CalgaryMarketing #CMAtailgate Includes: Appetizers and a beer courtesy of Village Brewery …
Find out more »September 2017
Building Brands in Today’s Complex Marketing Landscape
Sorry! This Event Is Now Sold Out The craft of marketing is rapidly changing. Declining influence of traditional media, the rise of mobile and social media as brand-building platforms, ‘big data’ and rapidly changing, digitally native consumers require different thinking, different approaches and different skills. Join Uwe Stueckmann, SVP Marketing at Loblaw Companies Limited, as he discusses Marketing in a digital era that makes emotional connections The new marketer: Skills required to succeed in today’s environment And Loblaw’s mission:…
Find out more »April 2018
Plotting Your Marketing Career Path
Dinner and a Complimentary Wild Rose Beer Included One of the biggest challenges facing senior marketing executives is finding great marketing talent. Are you on the right track to move up the ranks or to find your dream marketing career? Should you be specializing, and if so, in what? What skills and experience are in demand and what areas are in oversupply? What are leaders looking for in the talent they are hiring? Join us and our panel of experts…
Find out more »Pressing On: The Letterpress Film
The Society of Graphic Designers of Canada is proud to host a screening of “Pressing On: The Letterpress Film”. This is a documentary on the 500-year-old craft of letterpress printing, harkening to the days when skilled craftsmen used moveable type slugs to artfully set each character with etched images such as woodcuts on early presses. Once essential to communication, the process is now in danger of being lost as its caretakers age. From self-proclaimed basement hoarders to the famed Hatch…
Find out more »May 2018
Blair Enns – Pricing Creativity – Profit Beyond the Billable Hour
Buffet Lunch Included Pricing Creativity: A Guide to Profit Beyond the Billable Hour is the brand new book from The Win Without Pitching Manifesto author Blair Enns. In this talk, relevant to any creative or marketing professional who sets, negotiates or delivers price, Enns will address the key principles from his book and leave you not only believing that you can charge much more, but showing you how to do it. “You cannot be an effective pricer if you study…
Find out more »June 2018
Breaking the Bank — An Evening with Dave Mowat
SOLD OUT - Add Me To The Waitlist Appetizers & a Complimentary Beer from Wildrose Brewery Join ATB President and CEO Dave Mowat for a moderated discussion with Adam Rozenhart, on change/disruption and the need to build a cult brand in order to survive and thrive. There isn't an industry today not faced with tremendous change and disruption. Banking is certainly no exception. Dave Mowat has been leading change at ATB for over 10 years — not only in developing…
Find out more »September 2018
Enhancing The Customer Experience
Buffet Dinner and Complimentary Village Brewery Beer Included Customer experience (CX) encompasses the quality of all the interactions a consumer has with a company, in its entirety, and remains one of the hottest topics in marketing. In a recent Gartner survey of CX Marketers, “more than two-thirds said that their companies compete on the basis of CX.” Gartner expects this to rise to 81 percent by 2019! If we know that CX should be a top priority, why is it…
Find out more »November 2018
Marketing Trends For 2019
Buffet Dinner and a Complimentary Wild Rose Beer Included 2019 is around the corner! With the world of marketing changing so quickly, are you wondering what the future has in store for trends, fads and marketing fans? Will chatbots become a standard practice of doing business? Will Facebook Live and other video formats be a must have for all companies? Will we finally figure out what the role of marketing is in our CX Strategy? Of course, not even the…
Find out more »February 2019
B2B Marketing Hacks
Light Snacks & A Complimentary Village Brewery Beer Included With new marketing technologies and tactics developing overnight, B2B marketers are often left feeling overwhelmed. How can you navigate through the latest tools to build brand awareness and increase your bottom line without breaking the bank? The answer? Find some great new B2B marketing hacks! Join our panel of Calgary based experts, who live and succeed in the world of Business to Business marketing, as they share some of the best…
Find out more »April 2019
Driving Marketing Agility and Innovation
Appies and Complimentary Beer Included The New Rules of Staying Ahead of the Competition and on Top of Your Game With the local economy still in a slump, constant digital transformation and the ongoing demand to provide an exceptional customer experience, marketing departments need to be agile! But what does that really mean? This new trend is transforming company culture, breaking down the barriers between job descriptions, doing away with outdated marketing plans and most of all escalating marketing innovation.…
Find out more »May 2019
How CASL and UTR Compliant Are You?
Buffet Lunch Included By now, you know the basic rules behind Canada’s Unsolicited Telecommunications Rules (UTR) that govern Canada’s Do Not Call List (DNCL) and on Canada’s Anti-Spam Legislation (CASL). Yet daily the CRTC, who enforces Canada’s telecommunications, is dealing with companies that aren’t compliant. Let’s face it, the rules can appear so intricate, that you could indeed be vulnerable. Join subject matter expert Christina Beck as she shares the common missteps the CRTC is finding with UTR Compliance, typical…
Find out more »September 2019
Harness THAT Data!
Appies and Complimentary Beer Included Targeting your Campaigns and Increasing your ROMI with Data Driven Marketing! When 162 senior executives were asked about data-driven marketing… “64% of survey respondents “strongly agree” that data-driven marketing is crucial to success in a hyper-competitive global economy” But… What is Data Driven Marketing and Why is it So Important? In a time of rampant data collection, how do we make the best use of the knowledge we gather to create exceptional CX while delivering…
Find out more »February 2020
Secrets From The Experts on Winning Creative
Includes Complimentary Appetizers and a Village Brewery Beer In the Marketing world, we are all looking for that “secret sauce” that piece of creative that resonates with many and for years. Millennials and Generation Z, agree that the ads they find and share on social media are more relevant to them than on any other channel*, while Boomers can still recall epic television commercials like “that Coca Cola song." Sanford Chung of Forrester stated that the successful brands and CMOs…
Find out more »August 2020
TENTATIVE – When Sales Meets Marketing
This event has been tentatively rescheduled to June 25th, 2020. If you currently are registered and would like a refund please let us know at info@calgarycma.com. Otherwise, we will continue to keep you registered noting that you will have the option to still cancel at no charge up to one week after we notify you of the new confirmed date in case it no longer works. Dates will be confirmed and registration re-opened once we receive the all-clear, and we…
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