Why Brand and Performance Marketing Will Have to Come Closer Together in 2020
LIVE WEBINAR | FEBRUARY 12 @ 11AM EST

Marketing organizations have historically split advertising budgets between two primary objectives: driving brand awareness and driving direct response. But 2020 will force marketers to re-evaluate this traditional approach. The walled gardens will increase in number and height, new channels and ad formats will emerge as big players, and the economy may face a downturn.

Join DAC’s VP of Client Strategy, Nasser Sahlool and guest speaker, Forrester Analyst Collin Colburn, as they discuss marketing predictions for 2020, how these predictions will impact the balance between brand and performance marketing, and showcase real-life examples of how companies have successfully aligned their strategies to find harmony between brand and performance marketing.

Attendees of this webinar will:

Gain insight to key marketing predictions for 2020 and how they will bring brand and performance marketing closer together
See real examples of how companies have been successfully aligning their brands and performance marketing tactics
Learn actionable measures marketers can take to get ahead of big changes