Dinner and a Complimentary Wild Rose Beer Included One of the biggest challenges facing senior marketing executives is finding great marketing talent.  Are you on the right track to move up the ranks or to find your dream marketing career?  Should you be specializing, and if so, in what?  What skills and experience are in demand and what areas are in oversupply?  What are leaders looking for in the talent they are hiring? Join us and our panel of experts…

Buffet Dinner and Complimentary Village Brewery Beer Included Customer experience (CX) encompasses the quality of all the interactions a consumer has with a company, in its entirety, and remains one of the hottest topics in marketing.  In a recent Gartner survey of CX Marketers, “more than two-thirds said that their companies compete on the basis of CX.” Gartner expects this to rise to 81 percent by 2019! If we know that CX should be a top priority, why is it…

Buffet Dinner and a Complimentary Wild Rose Beer Included 2019 is around the corner! With the world of marketing changing so quickly, are you wondering what the future has in store for trends, fads and marketing fans? Will chatbots become a standard practice of doing business? Will Facebook Live and other video formats be a must have for all companies? Will we finally figure out what the role of marketing is in our CX Strategy? Of course, not even the…

Light Snacks & A Complimentary Village Brewery Beer Included With new marketing technologies and tactics developing overnight, B2B marketers are often left feeling overwhelmed. How can you navigate through the latest tools to build brand awareness and increase your bottom line without breaking the bank? The answer? Find some great new B2B marketing hacks! Join our panel of Calgary based experts, who live and succeed in the world of Business to Business marketing, as they share some of the best…

Appies and Complimentary Beer Included The New Rules of Staying Ahead of the Competition and on Top of Your Game With the local economy still in a slump, constant digital transformation and the ongoing demand to provide an exceptional customer experience, marketing departments need to be agile!  But what does that really mean? This new trend is transforming company culture, breaking down the barriers between job descriptions, doing away with outdated marketing plans and most of all escalating marketing innovation.…

Appies and Complimentary Beer Included Targeting your Campaigns and Increasing your ROMI with Data Driven Marketing! When 162 senior executives were asked about data-driven marketing… “64% of survey respondents “strongly agree” that data-driven marketing is crucial to success in a hyper-competitive global economy” But… What is Data Driven Marketing and Why is it So Important? In a time of rampant data collection, how do we make the best use of the knowledge we gather to create exceptional CX while delivering…