January 2020
Facebook Live: Staying Relevant
Here Today… Still Here Tomorrow Staying Relevant in the fast-changing world of Marketing & Digital In a marketing world filled with ever-increasing consumer demands, how do companies and brands continually succeed? The easy answer is by staying relevant. But, if it was that easy, everyone would be doing, right? Join Manoj Jasra, Chief Marketing & Digital Officer at Northland Properties, Ex-VP Digital Shaw, Ex-Head of Digital WestJet, for the first CMA Facebook LIVE of 2020! During this Facebook Live, Manoj…
Find out more »SAIT Marketing Industry Night 2020
We are looking for 20+ Industry Professionals! Help SAIT Marketing students discover the world of opportunity that awaits them! This is an opportunity to share knowledge and give your organization insight into what SAIT Marketing students have to offer. Doors open at 4:30 pm, with industry introductions at 5 pm and networking to follow. if you are able to participate as an industry professional, please RSVP as soon as possible
Find out more »Think you know Customer Service. Think again.
While businesses talk a lot about the importance of customer service, there’s a surprising amount of confusion about just how important it really is to business success. After all, some companies with notoriously bad customer service continue to prosper. In an organization that values customer service, employees in customer-facing roles are empowered to meet customer needs. It is not just about “being nice,” but also about empowering customer-facing employees to take positive and decisive action in the moment. In an…
Find out more »The Future of Marketing & Communications and What it Means to You
Marketing & Communications Industry Panel Marketing and communications professionals are on the leading edge of disruption. Powerful trends—from technology to demographics—are redefining marketing and communication careers. Join us for a high-energy panel including Calgary’s leading marketing and communication professionals who will debate the future of careers in this field what it means to your future. For those who attend, we will be offering a chance to win your Big Break – a day job shadowing one of Calgary’s leading professionals.
Find out more »LinkedIn from Mystery to Mastery-Lunch Included
Early Bird Discount code - 25Off Is LinkedIn Still a Mystery to You? This workshop will take you from "Mystery" to "Mastery"! The professional world has finally realized the importance of LinkedIn as a business platform that serves multiple objectives. Besides being a central hub for professional branding, networking and career management, LinkedIn is now becoming a growing source of news, knowledge and opportunity for professionals worldwide. Businesses now call on employees to participate on LinkedIn, not only for social…
Find out more »February 2020
Secrets From The Experts on Winning Creative
Includes Complimentary Appetizers and a Village Brewery Beer In the Marketing world, we are all looking for that “secret sauce” that piece of creative that resonates with many and for years. Millennials and Generation Z, agree that the ads they find and share on social media are more relevant to them than on any other channel*, while Boomers can still recall epic television commercials like “that Coca Cola song." Sanford Chung of Forrester stated that the successful brands and CMOs…
Find out more »Why Brand and Performance Marketing Will Have to Come Closer Together in 2020
Why Brand and Performance Marketing Will Have to Come Closer Together in 2020 LIVE WEBINAR | FEBRUARY 12 @ 11AM EST Marketing organizations have historically split advertising budgets between two primary objectives: driving brand awareness and driving direct response. But 2020 will force marketers to re-evaluate this traditional approach. The walled gardens will increase in number and height, new channels and ad formats will emerge as big players, and the economy may face a downturn. Join DAC's VP of Client…
Find out more »CANNES LIONS FESTIVAL OF CREATIVITY SCREENING – In Support of NABS
nabs Brings the Reels Back to Calgary! On February 13, 2020, at cSpace King Edward join us for the industry event of the year! Each year the communications industry including: advertising, public relations, media, production, and public and private communicators come together to support nabs, network and of course enjoy the Cannes Lions Reel. The Calgary screening of the Cannes Lions is an opportunity to rub elbows with clients and colleagues, and to enjoy a screening of the best TV commercials…
Find out more »The Gathering
CMA Members SAVE $500 Use Code: CMA2020 The Gathering is a Forbes top-rated, must-attend summit hosted at the historic Fairmont Banff Springs in Banff, Alberta Feb. 19 - 21, 2020. The Gathering is not marketing 101 - but a Master Class for marketers who want to achieve enviable levels of audience engagement and reap the benefits of a cult-like adoration. Over the course of three immersive days, you will learn from and celebrate with the leaders behind some of the…
Find out more »Student Speed Mentoring
Meet industry professionals from local agencies and media in a structured format that allows you to learn more about individual roles and how they work together to make advertising happen. Gain valuable insight on your future career in advertising and have a great time while doing it! There will be a chance to mingle and network afterwards, and as we all know the power of a personal network is invaluable. You don't need to be a student to attend. Date:…
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